Product Strategist & App Founder

I turn chaos into
structured systems.

7 years in healthcare taught me that the right system saves everything. Now I build them for businesses, products, and people who are ready to stop guessing.

Shakeera, Founder of PayAnchor

Track record

7
Years in Healthcare
1
Fintech App Built Solo
Systems That Work

About

The nurse who
builds things.

I spent 7 years in healthcare learning that the difference between chaos and clarity is always a system. Good systems save time. Great systems save everything.

While working full time as a healthcare professional, I built PayAnchor from scratch — a fintech budgeting app designed for people living paycheck to paycheck on any pay schedule. No co-founder. No funding. Just structure and discipline.

Now I bring that same approach to businesses and founders who need more than a pretty website. They need something that actually works.

  • Product Strategy
  • Healthcare Background
  • App Founder
  • Systems Thinker
  • Dallas TX

7 years in healthcare taught me that the right system saves everything. Now I build products that do it at scale.

Shakeera

Shakeera

Founder of PayAnchor

Services

How I can help
you.

Every engagement starts with understanding your actual problem. Fill out the intake form and I come back with a scoped proposal within 24 hours.

01

Product Strategy Audit

You have an idea or an existing product. I come in as your PM, map what is working and what is broken, and hand you a structured action plan to move with clarity. No fluff. Just a clear path forward.

Custom quote, starts at $500

02

Website Revamp

Strategy first, design second. I scope three high-impact fixes, set a hard deadline, and deliver a site that actually converts. I act as your PM throughout, not just your designer.

Custom quote, starts at $800

03

Website Build from Scratch

Full strategy-first website build. We start with your goals, your audience, and what needs to convert then build from the ground up. Designed to perform from day one.

Custom quote, starts at $1,200

04

Creator Storefront Build

Your links live in ten different places. I build you one storefront that actually converts — curated products, clean categories, and a scroll-stopping video hero. Strategy first, so every click has a purpose. The same system I built for my own shop.

Custom quote, starts at $600

05

Clarity Call

45 minutes. Your idea, your problem, my brain. Walk away with a clear next step and a framework you can use immediately. No fluff, no filler. Book and pay in one click.

$125, 45 minutes

Free Resources

Tools built from
real shifts.

7 years of 12-hour shifts taught me exactly what information you need at a glance. Enter your email and I’ll unlock all six — plus send the full toolkit straight to your inbox.

Free download

Get the free Nurse’s Toolkit

All six tools in one go. No spam — just the toolkit and the occasional note on systems that actually work.

PDF

12-Hour Shift Brain Sheet

A printable patient tracker for 12-hour shifts — vitals, meds, assessments, and tasks in one calm layout.

PDF

Charting Quick Reference

Quick-reference templates for clean, defensible documentation across the scenarios you chart most.

PDF

Lab Values Cheat Sheet

Pocket-ready normal ranges for the labs you actually run, with critical thresholds called out.

PDF

SBAR Handoff Sheet

A structured Situation–Background–Assessment–Recommendation template for tight, complete handoffs.

PDF

Vital Signs Reference and Flow Sheet

A combined reference card and flow sheet for tracking vitals across a full shift at a glance.

PDF

Care Plan Framework

A simple, repeatable framework for building nursing care plans that hold up under review.

FAQ

Questions you
probably have.

How does the process work?

You fill out the intake form, I review your project details, and come back within 24 hours with a scoped proposal and a clear quote. No generic templates. Every proposal is written specifically for your situation.

Do you require a deposit?

Yes. A 25% deposit is required before work begins. The remaining 75% is due upon completion before final deliverables are transferred. This protects both of us.

How long does a project take?

A Clarity Call is 45 minutes. A Product Strategy Audit typically takes 3 to 5 business days. Creator Storefronts take about 1 week. Website Revamps take 1 to 2 weeks depending on scope. Website Builds take 3 to 4 weeks.

Do you work with clients outside of Dallas?

Yes. All consulting work is done remotely. I work with clients anywhere.

What if I am not sure what I need?

Book a Clarity Call. That is exactly what it is for. We figure out what you need together and you leave with a clear next step.

Can I see more of your work?

PayAnchor at payanchor.app is my primary case study. A fintech app built solo while working full time. More case studies are coming as client work is completed.

Tell me about your project

I read every submission personally and respond with a real proposal, not a template.

What do you need?

Your details stay with me. No lists, no resale.